Artificial Intelligence (AI): How can it help my business?

It is now impossible to ignore the growth and impact of AI with the explosion of ChatGPT on the scene. We shouldn't fear being replaced by robots just yet but it is clear that AI is becoming more and more advanced. Marketers should see this as an opportunity to use AI tools for automating cognitive tasks and helping to streamline their workflows.

As AI assists in the more repetitive admin tasks such as answering FAQs through a chatbot, we can pay more time and attention to work that requires higher level of personalisation and emotional input.

Here is a compilation of AI tools and what they do

Helpful AI tools for digital marketers and businesses

Our recommendations

Many of these tools are free to use or offer a free trial. Use them and see how and if they can benefit your business. Marketing is an ever changing landscape and it is a marketers job to always be one step ahead.